You don’t need a real estate agent to sell your home successfully on social media. Learn the best tips and tricks to get your home sold online.

Table of Contents:

HOW TO USE Social Media TO SELL YOUR HOME

HOW TO USE Social Media TO SELL YOUR HOME

Step 1: Get great photos or an awesome video.

Step 2: Write a great caption.

Step 3: Know where to post on social media to sell your home.

Frequently Asked Questions (FAQ)

Does social media Help sell Homes?

Should I post my home listing on social media?

How do I market my home for sale on Facebook?

What social media do realtors use?

What should I post on Facebook real estate?

How do you sell a house on Instagram?

How often should Realtors post on social media?

Should I share my house listing on Facebook?

How do I advertise my property on Instagram?

Can I post my home for sale on Facebook?

How much does it cost to list a house on Facebook marketplace?

How often should Realtors post on Instagram?

Do Facebook ads work for real estate?

How to market your home for sale on social media?

How do you use the internet and social media to sell homes?

How to sell your house on Facebook?

How to Use Social Media to Sell Your Home

More than half the world is browsing social media online, taking in cute cat videos, and being mesmerized by a new home for sale in the neighborhood they’ve been watching. That’s right – 4.55 billion people are on social media, with 400 million new users joining various platforms in 2021. If you want to use social media to sell your home, you’ll have to stand out compared to thousands of realtors that post dark cell phone photos and poorly written captions. Read on to learn how to use social media to actually sell your home.

HOW TO USE Social Media TO SELL YOUR HOME

You don’t need to have a degree in social media marketing to sell your home online. You just need one really great piece of content to start with, a stellar caption, and know where to use it.

Step 1: Get great photos or an awesome video.

The first step in getting your home noticed on social media is getting a high-quality photo or video. This could be a feature shot of the kitchen, the view from the backyard, or the front of the home. We recommend hiring a professional to help you make it stand out, but you can go pretty far with an iPhone and editing software these days.

Step 2: Write a great caption.

If you want to get noticed on social media, you better get used to using emojis and powerful word choice. You only have seconds to grab someone’s attention and tell them why they should contact you to see or buy the home. An example of an eye-catching caption with a call to action could be something like this:

✨ Luxury Miami Beachfront for Sale ✨

🛏️ 4 Bedrooms with fabulous views of the ocean.

🍳 Recently upgraded chef-inspired kitchen.

🏡 4000 sq ft of open concept, contemporary living.

📲 For more info or a private viewing, call or text 888-888-8888

Step 3: Know where to post on social media to sell your home.

Posting your home on your newsfeed with 50 friends or 100 Instagram followers isn’t going to go anywhere. Once you have your great piece of content, you have to maximize the possible exposure to get more social media eyeballs on it. Here are some places you can share your content to find the right buyer.

1. Facebook community pages.
2. Facebook groups that share real estate listings.
3. Send direct messages to realtor’s FB pages.
4. Create an Ad for Instagram and Facebook through the Facebook Business Suite.
5. Ask friends and family to share your post on their feed.

Selling your home on social media is not unheard of. However, pairing it with another great exposure tool is how you can get your home sold a lot faster. Richr allows you to post on MLS for free while you advertise your home for sale on social media.

Frequently Asked Questions (FAQ)

Does social media Help sell Homes?

Social media can be a great tool to use and is often one of the top real estate marketing ideas agents use today. Organic social media initiatives like posting house for sale on your page to paid social advertisements can help get exposure to more people who might not be browsing MLS.

Should I post my home listing on social media?

You can start advertising house for sale on social media for maximum marketing exposure – after all, you can do it for free. You can easily list a Facebook property in the marketplace, post it to real estate groups that essentially have their own real estate on facebook marketplace swap. You can also do a just-listed social media post and encourage friends and family to share it in case they happen to know the perfect buyer who just hasn’t found the right home yet.

How do I market my home for sale on Facebook?

There are a few ways to sell house on Facebook that don’t include paid advertising. This includes:

1. Post photos and a description of the home on multiple real estate listings on facebook page groups. There are likely multiple local real estate communities that post listings before they hit the market to try and find the buyer first.
2. You can list your home on Facebook marketplace to sell property.
3. On the paid aspect of Facebook, you can create an Ad marketing your home that can be showcased on both Facebook and Instagram.

What social media do realtors use?

Realtors primarily use Facebook and Instagram to sell homes on line and keep an eye out for off-market properties for their buyers. They’ll also use LinkedIn to sell house online by sharing posts with local real estate colleagues about their current listings.

What should I post on Facebook real estate?

Selling house on facebook can be done if you approach it right. You’ll only have seconds to grab someone’s attention, so you’ll want the best photo of your house front and centre. Use lots of emojis to describe the best features and how to get in touch. You should always include the price, otherwise you’ll get hounded with comments about people asking for it. It’s always just best to lead with that to eliminate nosy onlookers that want a steal of a deal. A great example of a caption with your award-winning photo could look like this:

🔥 3 Bedroom Bungalow for Sale🔥

🌴 Minutes to the beach.

👵 Full in-law suite with second kitchen.

🛠️ Recently upgraded with contemporary finishes

📲 Call or text 450-560-2000 to schedule your private viewing.

How do you sell a house on Instagram?

Selling your house on Instagram is a bit harder than how you would sell a house on Facebook. The reason being is that unless you do paid advertising, you would need a big following or help having it shared to friends/family Instagram stories.

To sell your house online using Instagram, you can use the same method above for a caption, but this is where hashtags are important. These will help you get found in the “explore” section of Instagram, where those who don’t follow you can stumble across your post. Examples of these could include:

#miamibungalowforsale #miamithreebedroombungalow #miamirealestate #miaminewlisting.

Don’t overspam with hashtags when selling houses on the internet. The best real estate social media posts 2022 have 9-12 hashtags.

How often should Realtors post on social media?

When it comes to real estate social media marketing ideas, you don’t need to get overwhelmed with posting 7 days per week. It’s not about how often, but rather, how consistent. If you can only make time for 3 posts per week on Mondays, Wednesdays, and Fridays, then do it. Just ensure your posts are value-packed, entertaining, and something worth posting. There’s no need to post 7 days per week just for the sake of posting.

Should I share my house listing on Facebook?

Unless you’re keeping your move a big secret, you should absolutely should try and sell your house on Facebook. You never know if your sister’s colleague has been considering making a move closer to the office, and seeing the post finally pushed her to make the decision. There’s no harm in trying to sell on social, as long as you aren’t pushy and only posting quality information about the home.

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How do I advertise my property on Instagram?

You have a paid and an organic option for advertising your property on Instagram. In order to use social network listings on Instagram without paying for it to show up as a sponsored post, you can just post it like you would any other typical picture. Be sure to include localized hashtags and something people might search for. Hashtags are like your Keywords.

If you want to reach more people when marketing a house on Instagram, you can create an ad in the Facebook Business Suite and target the area, age group, and interests of the people you think may be interested in your home, making the house sold easy.

Can I post my home for sale on Facebook?

You can post your home for sale on Facebook, and there are a few more ways on how to use facebook for real estate besides just sharing it to your newsfeed. Facebook community groups often let you sell a property by merely posting about it online. An outside the box idea aside from the typical realtor facebook page ideas is to post a free BBQ or food truck event at your address, that happens to be for sale. That’s one way to get people through the door!

How much does it cost to list a house on Facebook marketplace?

Facebook market house online is absolutely free to list. Just like any item you see on Marketplace, they’re just posted by the user, and you’ll typically get results closer to your area. You can pay to have it boosted through an Ad to have more exposure, but you don’t necessarily need to pay a cost to list a house on Facebook marketplace.

How often should Realtors post on Instagram?

Realtor social media content doesn’t need to be posted every day, but the more often you post, the more opportunities you have to connect with others. Posting Monday-Friday with an Instagram story per day is ideal for organic growth and building trust with your audience over time. You don’t have to set aside time every day during your busy schedule to figure out creative ways to market a house for sale on Instagram. You can batch create for 1 hour per week and schedule your posts to save time, which can be done for free, through the Facebook Business Suite.

Do Facebook ads work for real estate?

Facebook Ads can work for real estate, but you won’t always get the best buyers. Instead, you may have to deal with a couple of hecklers along the way. Serious buyers are always looking on MLS, so your first step should always be to get your home online as quickly as possible. The costly route is by hiring a real estate agent and agreeing to pay them thousands in commission. The simplest way to do this, is by listing on MLS for free through a home selling solution like Richr.

You can still use Facebook Ads for real estate, and you have to be very broad in your targeting to avoid any discrimination.

How to market your home for sale on social media?

Marketing your home for sale on social media can be a great way to gain exposure and potentially meet the right buyer. However, unless you do something unique, you’ll just be like one of the thousands of realtors that post homes. Here are a few unique things you can do to stand out when marketing your home for sale on social media:

1. Create a lifestyle video about your home showcasing the best features. What is the morning coffee view? Where can you see the sunset? How convenient is your laundry room? Showing buyers how your home fits their lifestyle is how you can put your best foot forward.
2. By saving thousands in commission by using a free MLS service, you can spend a minimum amount of a professional photographer or videographer to capture your home in its best light.

How do you use the internet and social media to sell homes?

You can use the internet and social media to sell homes by posting great photo and video content paired with information, educational, and engaging captions. Just remember, social media is a give and take. You’ll need to engage with others online in order to have your content seen. Otherwise, you may just hear crickets.

How to sell your house on Facebook?

There are several methods you can try to sell your house on Facebook while it’s also listed on MLS for free. These include:

1. Making a post to share on your newsfeed and ask friends/family to share it on their feed as well.
2. Share photos or a video of the home with a great caption on local Facebook groups and community pages.
3. Add your information to a post on Facebook marketplace.

Selling your home on social media is a great way to save on the commission and even bring your own buyer. However, you can get exposure on more than 750 websites by listing on MLS, absolutely free. Richr’s smarter home selling solution can be the catapult for your online marketing plan that gets your home sold.